The Radio People is a collective of nine radio stations operating in Monroe, Louisiana, and Vicksburg, Mississippi. Locally owned since the ’80s, we have a deep understanding of the area and know how to effectively market your business. Our focus on community engagement includes providing up to date news and weather, coverage of local sporting events, and, of course, great music and entertainment . As a one-stop shop for nearly every radio format you could desire, we invite you to explore our stations. Visit our individual websites or listen live to experience the diverse offerings we provide!
MONROE
KRVV
100.1 THE BEAT
For over 28 years, 100.1 The Beat has been the highest-rated radio station in Northeast Louisiana, delivering the best in Hip-Hop and R&B. We have live mixes at Noon, 5PM, & 8PM. The Beat is the best choice to keep you upbeat and make you want to dance at your desk, in your car, or around the house.
K-104 is your destination for Today’s Best Country. With a perfect mix of modern country music, K-104 keeps you entertained and updated with breaking entertainment and local news. Tune in for a dynamic country experience that keeps you connected and energized all day long!
LA 105 is your go-to station for Classic Hits in Monroe and the surrounding areas, featuring pop and rock favorites from the ’70s, ’80s, and a touch of the ’90s. LA 105 offers a fantastic variety of music that ensures everyone finds something they love at home, in the car, or at work.
If current Hip-Hop isn’t your style, Mix 101.9 is the perfect station for you. We play the biggest hits from the ’80s, ’90s, and 2000s, along with the latest R&B tracks. Mix 101.9 is a great station for your workday with a large variety of music that can please everyone in the office.
If you’re weary of country music that leans too heavily into pop or rap influences, Classic Country 99.7 The Legend is the station for you. We celebrate the timeless sounds of the ’70s, ’80s, ’90s, & early 2K. 99.7 The Legend delives music that captures the heart of true country.
At KMLB, we specialize in News, Talk, and Sports, keeping you informed about world events while offering compelling talk radio and regional sports coverage. Whether you’re looking for the latest news or engaging discussions, KMLB has you covered with diverse programming.
K-Hits 104.5 is Vicksburg’s Hit Music Station. We play a great variety of music which spans from the 80’s to today. If you want the hits you grew up with along with great music from today, the best place for you to be is on K-Hits 104.5.
River 101 is your destination for Today’s Best Country. With a great mix of modern country music, River 101 keeps you entertained and updated with entertainment and local news. Grab your country on River 101.
92.7 The Touch plays the biggest hits from the ’80s, ’90s, and 2000s, along with the latest R&B tracks. The Touch offers a vast variety of music and entertainment, which gives you something for the entire family or office.